Trybe is a recruitment platform based in the Netherlands that connects employers with job seekers. They needed an identity to help them stand out and attract attention in the competitive market.
For a recruitment platform based in the Netherlands, a name and brand identity were needed. The name Trybe was chosen, in reference to the concept of a tribe. The brand identity features two triangles as a mark, which is based on an ancient Native American symbol for prospect. This symbol was chosen to reflect the company's philosophy to work as a tribe and for the old guard to help the younger generation, much like in a tribe structure.