Trybe is a recruitment platform based in the Netherlands that connects employers with job seekers. They needed an identity to help them stand out and attract attention in the competitive market.
![](https://cdn.myportfolio.com/85c38a146300539a9ffba7779bfbcee3/296105b7-978f-43d3-90e3-e990c7452464_rw_1200.jpg?h=4ee1fadbffa4c7d47bc5f9abe089217f)
![](https://cdn.myportfolio.com/85c38a146300539a9ffba7779bfbcee3/daf8a3dc-8c83-47b4-ba16-31f1a1dff73e_rw_1200.jpg?h=e88969ca9f5260f151930354c799ddd4)
![](https://cdn.myportfolio.com/85c38a146300539a9ffba7779bfbcee3/e9ba98b4-d3ee-4c14-a073-1867755db5e9_rw_600.jpg?h=c5473c2283e121d709fe972497d520ec)
![](https://cdn.myportfolio.com/85c38a146300539a9ffba7779bfbcee3/ba7f54d4-34bf-4715-a573-1a764ec7adf6_rw_1200.jpg?h=6d2983a11a8c34b1d901e633c1596bc7)
![](https://cdn.myportfolio.com/85c38a146300539a9ffba7779bfbcee3/4c5aa382-b535-4694-aa14-2b95bb62f968_rw_1200.jpg?h=dacc6396e8f958fb0642e70c1d10f30d)
For a recruitment platform based in the Netherlands, a name and brand identity were needed. The name Trybe was chosen, in reference to the concept of a tribe. The brand identity features two triangles as a mark, which is based on an ancient Native American symbol for prospect. This symbol was chosen to reflect the company's philosophy to work as a tribe and for the old guard to help the younger generation, much like in a tribe structure.