After building, and successfully running their company for the past 4 years Mirnicology got approached for a re-design. We already created the first identity and website, but after a few years, it was time to upgrade them both.
The current clients who were using the product were well above forty. Which is great, but we wanted to branch out to a younger audience and get them also into the gold game. Therefore we needed to upgrade the logo without losing any current clients. And the whole web presence needed to be elevated. Not only cosmetic but also UX and UI wise.
The current back-end was working really well but got a little ‘patchy’ after several upgrades. And the whole experience needed to reflect the new chosen path.